‘These Ads Think They Know You’

“Today’s data providers can receive information from almost every imaginable part of your life: your activity on the internet, the places you visit, the stores you walk through, the things you buy, the things you like, who your friends are, the places your friends go, the things your friends do, and on and on.”

@indie I was trying to explain all this to my friend all weekend.

Much as I dislike directing someone to the nyt, it may help.

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