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‘Even the IAB warned adtech risks EU privacy rules’

“The IAB is certainly seeking to deploy pro-privacy arguments to try to dilute Europeans’ privacy rights.

Despite its own claimed reservations about there being no technical fix to get consent for programmatic trading under GDPR, the IAB nonetheless went on to launch a technical mechanism for managing — and, it claimed — complying with GDPR consent requirements…”

techcrunch.com/2019/02/21/even

Also on our forum: forum.ind.ie/t/even-the-iab-wa

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